You may think that because you only operate a small business and can’t sell your products online that you shouldn’t bother with a business website, right? Wrong. As the business world rapidly becomes online-dominated, your business should being doing the same.
Here are ten benefits of operating a website for your business, big or small.
1. Websites are cheaper and more flexible than print advertising
Now this is not to say that other forms of media and promotion should not be used for your business. But websites are more permanent and long term than print advertisements, and are also easier to alter when the need arises. You will also pay a lot less to set up a website rather than roll-outs of advertising campaigns.
2. Websites will provide education for your audience
One of the main reasons that consumers use the Internet is to find information on products and services. By creating a business website with all of this relevant information, you are educating customers and help them to determine that your business has what they are looking for. This information can also generate trust around your business.
3. Help to expand your business market
The World Wide Web has broken down any geographical boundaries that businesses may have faced in the past, and anything on the web is accessible by people across the globe that have access to the Net. This gives your business the potential to grow and tap into other geographies and potential customers that could benefit from your product or service.
4. Convenient for customers
A website offers customers 24/7 access to your business and information. No longer are customers constrained by a 5pm shut up time at the store, they can simply hop online to your website to find what they are looking for. It is also much more convenient for customers to search what they are looking for online, rather than driving to your business or making a call.
5. Help improve your business’s credibility
In this day and age, many people will use the Internet to research before they make a purchase to help them decide which business to go through and so on. Information on your website that will generate trust between you and the consumer and inform potential customers of what the business offers, can increase your market and sales. Your website can also act as a forum for word-of-mouth advertising from customers, recommendations from people are a valuable form of promotion!
6. Growth opportunity
A website is an excellent domain to inform potential investors on what your company and product or service is about, and what you can achieve in the future. The breakdown of geographical boundaries through the Internet will also give your business the chance to operate across a wider sphere.
7. Two-way communicative marketing
Traditional forms of media such as newspapers, offer publics one-way communication. This is why the Internet is becoming such a popular dome for businesses, as they can offer two-way communication with consumers and potential customers. The Internet allows customers to give feedback on your product/service and/or marketing approach. Remember what we said about word-of-mouth advertising!
8. Cheap marketing research
There are many features available to the business on the Web that can allow you to find out more about what your customers like, or how they feel in regards to your business. This valuable information can help determine what the business needs to do to better suit your customer base.
9. Add value and satisfaction for customers
Through having a business website, you can offer customer’s convenience, a point of reference and information as well as personalised customer service. These aspects will generate higher customer satisfaction and value in relation to your business, which can lead to great things such as customer loyalty.
10. Customers expect it
It is extremely likely that customers will try to search your business website online to find out such things as location, opening hours or new products and if you don’t have a website, they could be very disappointed. This could lead them to searching products and services from competitors, and your business could lose a customer. As the digital age grows, more people are expecting that all businesses have a website, so jump on the bandwagon!